Overview
The Basadi Collective was responsible for curating the launch event of Witchery’s newly designed store at Cape Town’s V&A Waterfront in March 2024. We designed a dynamic, weekend-long activation that allowed guests to fully immerse themselves in the brand’s new store experience. This curated event brought together influencers, product storytelling, and interactive elements, all strategically crafted to showcase Witchery’s evolution and commitment to contemporary fashion.
Approach
The store’s fresh design set the stage for a modern, stylish shopping experience, perfectly reflecting Witchery’s sophisticated brand ethos. Our tailored activations not only enhanced the brand's presence but also created lasting connections with guests by highlighting the products and the story behind the brand. This successful relaunch further reinforced Witchery’s place in the South African market and its dedication to delivering high-quality, timeless fashion.
