Overview
The Basadi Collective led the launch of Politix’s first-ever store in South Africa at Mall of Africa, marking a major milestone for the brand’s expansion into the local market. Tasked with delivering a full event solution, we curated an impactful store opening and an exclusive internal product launch showcase that introduced guests to Politix’s bold and sophisticated menswear.
Approach
Bringing together key influencers, media, and VIP guests, the event offered an immersive experience that highlighted the brand’s premium craftsmanship and modern aesthetic. Through strategic storytelling, curated activations, and dynamic product displays, The Basadi Collective ensured a seamless and memorable launch that positioned Politix as a standout in the South African fashion scene.
